Google is fantastic. A wormhole of infinite information that's easy to get lost in. A truly remarkable creation. Unfortunately, we were all blinded by it's seductiveness. Meanwhile, our personal information and data is being subtly collected by organisations to subliminally advertise products targeted directly at us. They know everything about our digital selves. It echoes the ever watching gaze of the government and secret services in the old Soviet aligned countries; something we often point to as being one of the very worst aspects of the USSR. This time however, its been wrapped up in a sexy, little package that people willingly welcome into their lives. We are left with the question; what do we value more: privacy or convenience?